http://www.themediaconsortium.org/2009/10/26/two-causes-of-dissonance/ Thu, 11 Mar 2010 15:07:30 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.themediaconsortium.org/2009/10/26/two-causes-of-dissonance/comment-page-1/#comment-418 The Media Consortium » New Sources of Value Mon, 23 Nov 2009 17:09:14 +0000 http://www.themediaconsortium.org/?p=3077#comment-418 [...] In the old paradigm, the content that created the greatest value for mainstream media centered on the most popular and noncontroversial ideas. For independent media, the value stemmed from alternative ideas. Today, popular and alternative ideas are intertwined. The greatest value comes from how these ideas relate to “my ideas,” a combination of consumers’ growing personal expression, remixing and filtering. [...] [...] In the old paradigm, the content that created the greatest value for mainstream media centered on the most popular and noncontroversial ideas. For independent media, the value stemmed from alternative ideas. Today, popular and alternative ideas are intertwined. The greatest value comes from how these ideas relate to “my ideas,” a combination of consumers’ growing personal expression, remixing and filtering. [...]

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