New Competencies: What New Capabilities are Needed to Succeed?
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The new competitive landscape requires publishers to build many new competencies, including community-building, strategic use of technology, multi-platform agility, greater integrated organizational functions and an ability to experiment, which may require counterintuitive ways of working. Media organizations are developing new competencies as they shift from the old
to new paradigm.
“Publishers can fight it and cling to old, crumbling distribution models, or they can get in the game themselves by offering content producers sophisticated ways to reach/observe/respond to reader behavior, directly.”
– Johanna Vondeling, Berrett-Kohler
Our next posts will cover Chapter 2, Vol. 2 of The Big Thaw, including:
- Getting Serious About Community
- Strategic Technology
- Being Multiplatform
- Tightly Integrating Functions
- Counterintuitive Ways of Working
- Shifting Roles
This blog is an excerpt from The Big Thaw, a guide to the evolution of independent media, written by Tony Deifell of Q Media Labs and produced by The Media Consortium, a network of leading independent media outlets. Learn how your organization can use this report. For more information and recommendations from the study, click here.
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