From Using Users to a Conversation Economy
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“I think the idea that (journalism) organizations can go away because now everybody is a journalist is ridiculous. It takes time, it takes investment, and it adheres to certain standards for it to be credible.” – Vivian Schiller
With the proliferation of inexpensive production and publishing tools and do-it-yourself movements, everyone can consider themselves an expert. This trend gets mixed reactions from professionals, yet it will have increasing value as “net native” platforms evolve.
For more on crowdsourcing, co-creation, and citizen journalism, download Vol. 2 of The Big Thaw.
This blog is an excerpt from The Big Thaw, a guide to the evolution of independent media, written by Tony Deifell of Q Media Labs and produced by The Media Consortium, a network of leading independent media outlets. Learn how your organization can use this report. For more information and recommendations from the study, click here.
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