Posts tagged with 'audience'

From Audiences to Communities

Posted Dec 1, 2009 @ 12:15 pm by
Filed under: The Big Thaw     Bookmark and Share

Everyone who participated in this project said that building audiences as communities was the biggest new source of value in media. Some viewed the term “audience” as an anachronism because it still puts too much emphasis on content as the primary product.

Since communities are formed in multiple and co-existing ways, people interviewed for this project varied in their opinions about how best to build communities and capture enough value from them to run a media organization. Audiences can grow in two different directions simultaneously: Broader and deeper. (more…)

Welcome to The Big Thaw

Posted Oct 21, 2009 @ 5:00 pm by
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Welcome to The Big Thaw. The name of this project is an apt metaphor for journalism in the past decade: As the business and editorial structures that have historically sustained media melt away, new innovations in reporting and monetization are rapidly reforming the business. But a key question remains: Can media producers adapt and lead, or will they disappear with Journalism’s Ice Age?

The Media Consortium (TMC), a network of the country’s leading progressive, independent media outlets, commissioned this research and strategy project because we want to lead our members and other independent media outlets into a new era of sustainable and powerful journalism. (more…)