Posts tagged with 'chris anderson'
Mirage of the Long Tail
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While many consumption patterns are at play in the new competitive landscape, two are particularly important: power law and social cascades.
Power law: (aka “rich get richer effect”) is a self-reinforcing positive feedback loop. For example, the more babies are born, the more people grow up to have babies; or the more money you have in the bank, the more money you earn to put in the bank.
Both of these are more volatile and less predictable online, which creates opportunities for independent media. (more…)
New Scarcities and Their Effects
Some people have viewed the new media paradigm as a perpetual rise in disintermediation, in which authors go directly to readers. But mediation—and the organizations that benefit from it—may simply be shifting from one place of control to another. Companies such as Google are dominating the new forms of mediation: search and filtering.
In a keynote at Nokia World 2007 about the “taxonomy of free,” Chris Anderson of Wired magazine said that time and money are no longer the chief scarcities for people. The new scarcities include time, money, attention and reputation. He asked the audience, “Which economy are you playing in?” (more…)