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Posts tagged with 'competitive landscape'

Future Possibilities

Posted Jan 13, 2010 @ 11:45 am by
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Many people assume that the of media future is to be predicted rather than created. The future does not simply happen to us; we shape it. This next series of blogs poses important questions for independent media to consider as it shapes the future and nine possible trends that could further change the game.

People interviewed for this project highlighted future possibilities (see graphic below) that add weight and complexity to the new realities described in Vol. 2. Most of these trends are underway. While they have yet to reach game changing scale, many of them will.

future possibilities graphic

In this next series of blogs, we’ll discuss future possibilities in the competitive landscape, including mass mobile-media and multisensory web; distinctive competencies and sources of value; and the new value chain in journalism.

This blog is an excerpt from The Big Thaw, a guide to the evolution of independent media, written by Tony Deifell of Q Media Labs and produced by The Media Consortium, a network of leading independent media outlets. Learn how your organization can use this report. For more information and recommendations from the study, click here.

New Business Models

Posted Dec 2, 2009 @ 12:19 pm by
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How to structure media organizations to capture value?

As the sources of value and the competitive landscape have changed, so have the business models that are mostly likely to succeed. Underpinning the dissonance between old and new media is a imbalance between traditional revenue models and their ability to cover the high costs of original content production—particularly for investigative reporting. The financial crisis accelerated this shift, forcing quicker adaptation and shortening the runway for new models to prove themselves.

Organizations cannot merely create value; they must eventually capture enough value to sustain themselves, whether it is directly from those who benefit or from third parties such as philanthropists. Ventures that make a play for audience first, such as Twitter and YouTube, must eventually capture value. In fact, YouTube is still far short of making enough money: Its costs are nearly three times more than its revenue, as one analyst reported in April 2009. Furthermore, the collapse of the print industry and economic crisis cannot be blamed as the sole cause of magazines’ troubles. Some have continued to grow due to their ability to capture value. Of the 100 magazines with the highest circulations in 2005, 21 were able to increase their print advertising pages from 2005 to 2008. (more…)

New Competencies: What New Capabilities are Needed to Succeed?

Posted Nov 13, 2009 @ 12:54 pm by
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The new competitive landscape requires publishers to build many new competencies, including community-building, strategic use of technology, multi-platform agility, greater integrated organizational functions and an ability to experiment, which may require counterintuitive ways of working. Media organizations are developing new competencies as they shift from the old
to new paradigm
.

“Publishers can fight it and cling to old, crumbling distribution models, or they can get in the game themselves by offering content producers sophisticated ways to reach/observe/respond to reader behavior, directly.”
– Johanna Vondeling,  Berrett-Kohler

Our next posts will cover Chapter 2, Vol. 2 of The Big Thaw, including:

  • Getting Serious About Community
  • Strategic Technology
  • Being Multiplatform
  • Tightly Integrating Functions
  • Counterintuitive Ways of Working
  • Shifting Roles

This blog is an excerpt from The Big Thaw, a guide to the evolution of independent media, written by Tony Deifell of Q Media Labs and produced by The Media Consortium, a network of leading independent media outlets. Learn how your organization can use this report. For more information and recommendations from the study, click here.

Mirage of the Long Tail

Posted Nov 11, 2009 @ 3:38 pm by
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While many consumption patterns are at play in the new competitive landscape, two are particularly important: power law and social cascades.

Power law: (aka “rich get richer effect”) is a self-reinforcing positive feedback loop. For example, the more babies are born, the more people grow up to have babies; or the more money you have in the bank, the more money you earn to put in the bank.

Both of these are more volatile and less predictable online, which creates opportunities for independent media. (more…)

Journalism’s New and Emerging Realities

Posted Nov 2, 2009 @ 12:19 pm by
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The new competitive landscape requires media organizations to develop new competencies to succeed. Finding new ways to meet users’ needs and desires will be the sources of value that drive new business models.

These four questions about new industry realities reveal opportunities for change:

  • How is the competitive landscape changing?
  • What new competencies are needed to succeed?
  • What needs can be met, problems solved or desires met to create value?
  • How are media organizations structured to capture this value? (more…)

Executive Summary: Journalism’s New and Emerging Realities

Posted Oct 21, 2009 @ 4:56 pm by
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Four strategic questions frame the new challenges and opportunities for media organizations (outlined in the diagram below).

Graphic-Vol1-p3 (more…)