Posts tagged with 'david weinberger'
Radical New Ways of Meaning-Making and Filtering
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The next phase of filtering will center on the evolution of the “Semantic Web,” which Ashish Soni, who directs the Information Technology Program at the University of Southern California, describes as an interactivity evolution a step beyond aggregation that aims to makes information more meaningful and useful. According to an article co-authored by Tim Berners-Lee, who is credited with founding the web, the semantic evolution “lets users engage in the sort of serendipitous reuse and discovery of related information that’s been a hallmark of viral web uptake.”
“Meta tagging” as we know it today is just the beginning. The Semantic Web builds upon any metadata (e.g. hyperlinks, location, time, movement or categories) to infer greater meaning from information. (more…)
Social Reading
“The problem of how media has evolved is that it has isolated people,” says Amy Gahran of the Poynter Institute. “Your role was passive and to take it in. That damaged society in some ways.” David Weinberger points to the early history of writing when reading became internalized. “Some people say that’s the origin of modern consciousness. The voice we heard externally, reading to us, we now hear internally.” (more…)
The Future?
The Big Thaw began with David Weinberger’s question: “How much more of the game needs to change, really?” In some ways, this is the future we have been waiting for. Independent media has successfully amplified independent voices and empower communities for many years. The online world has made this more possible than ever before. But in other ways, it might not be the future we had expected.
While people interviewed for The Big Thaw were optimistic about online journalism, they were uncertain regarding how it would affect quality and availability of investigative journalism, how consumers will behave, how the biggest players in the game will act, and which new strategies and business models succeed. (more…)
New Abundances and Their Effects
As physical limitations for how media is distributed and consumed decline, the competitive landscape changes fundamentally. In short, new abundances have turned the economics of distribution on its head.
For example, “loss-leader strategies” are inverted. (For more information about “loss-leaders,” a product sold below costs to create other sales, download Vol. 2, Chapter 4 of The Big Thaw.) Companies used to give away 1% of a product, such as perfume, to get the samplers to buy the other 99%. Now, companies such as Flickr or Skype give away 99% (often called a “freemium”) to sell 1% in the form of premium purchases. For example, Flickr Pro costs $25 per year. This flip has generated new abundances of products. (more…)
Journalism’s New and Emerging Realities
The new competitive landscape requires media organizations to develop new competencies to succeed. Finding new ways to meet users’ needs and desires will be the sources of value that drive new business models.
These four questions about new industry realities reveal opportunities for change:
- How is the competitive landscape changing?
- What new competencies are needed to succeed?
- What needs can be met, problems solved or desires met to create value?
- How are media organizations structured to capture this value? (more…)