Posts tagged with 'future of journalism'
New Value Chain of Journalism
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While media organizations are trying many different revenue models, the models that succeed in the long run will find a place in a new value chain of journalism. A “value chain” is a chain of activities, in which each activity adds value to a product or service. The financial success of any business model depends on the ability of an organization to capture value they create. (See graphics below. The value chain is also featured in our Big Thaw slide show.)
Journalism’s old value chain was delineated with clear roles and exchanges of value. The new value chain reflects more roles. One organization often plays multiple roles. In the old model, advertising also had clearly defined roles. It mostly concentrated on publishing and broadcasting. In the new model, advertising is spread across more players. (more…)
Journalism’s Main Priorities in 2010 (And 10 Resolutions)
By Tracy Van Slyke and Josh Stearns
Cross-Posted at SaveTheNews.org
If 2009 was a year of study and debate about the future of journalism, 2010 must be a year of action. We must come together around a core set of ideas to create a better ecosystem for sustainable and high-impact journalism. Based on the various reports and conferences from the past year, we’ve compiled the five most important areas that journalism organizations (and those invested in the future of journalism) must tackle in 2010—and suggest some initial steps to begin moving forward.
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The Future?
The Big Thaw began with David Weinberger’s question: “How much more of the game needs to change, really?” In some ways, this is the future we have been waiting for. Independent media has successfully amplified independent voices and empower communities for many years. The online world has made this more possible than ever before. But in other ways, it might not be the future we had expected.
While people interviewed for The Big Thaw were optimistic about online journalism, they were uncertain regarding how it would affect quality and availability of investigative journalism, how consumers will behave, how the biggest players in the game will act, and which new strategies and business models succeed. (more…)
Two Causes of Dissonance
In our last post, we discussed strategic dissonance, which describes the tension caused by differing opinions about how an organization can best react to changing industry dynamics. For more information about strategic dissonance and the model below, click here.
