Posts tagged with 'long tail'
Mirage of the Long Tail
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While many consumption patterns are at play in the new competitive landscape, two are particularly important: power law and social cascades.
Power law: (aka “rich get richer effect”) is a self-reinforcing positive feedback loop. For example, the more babies are born, the more people grow up to have babies; or the more money you have in the bank, the more money you earn to put in the bank.
Both of these are more volatile and less predictable online, which creates opportunities for independent media. (more…)
