Posts tagged with 'new models'
While media organizations are trying many different revenue models, the models that succeed in the long run will find a place in a new value chain of journalism. A “value chain” is a chain of activities, in which each activity adds value to a product or service. The financial success of any business model depends on the ability of an organization to capture value they create. (See graphics below. The value chain is also featured in our Big Thaw slide show.)
Journalism’s old value chain was delineated with clear roles and exchanges of value. The new value chain reflects more roles. One organization often plays multiple roles. In the old model, advertising also had clearly defined roles. It mostly concentrated on publishing and broadcasting. In the new model, advertising is spread across more players. (more…)