Posts tagged with 'news'
News organizations are increasingly turning to a model that was pioneered by independent media, a nonprofit model based on individual donors and foundation-funded projects. The two barriers to non-profit status have been based in IRS questions around politics and mission.
Funders and investors are already cautious of funding experiments since most fail. Counterintuitive ways of doing business and producing content may seem even more risky, but they can also be the biggest game changers.
Counterintuitive Ways of Doing Business
Many organizations in both the for-profit and non-profit world view competition for resources as a “zero sum” game rather than a way to lift the tide for everyone. As a result, organizations have embraced the idea of “co-opetition.” Instead of competing in all aspects of their business, organizations cooperate in areas where they do not have competitive advantage.
For a long time, publishers avoided including hyperlinks to other websites for fear that they would simply lead readers away. However, publishers now see how important these links are to improving search engine optimization.
The secret to co-opetition is for organizations to define very clearly where they are competing and where they should work together. New ways of working that now seem counterintuitive will emerge. (more…)