Posts tagged with 'nielsen media research'

Creating a greater distribution of value

Posted Jan 29, 2010 @ 11:24 am by
Filed under: The Big Thaw     Bookmark and Share

Successful business models hinge their ability to measure value. “A well-measured medium is a more valuable medium” according to Nielsen Media Research’s website.

As more reliable and commonly accepted metrics emerge to measure content performance, the more that organizations can estimate the value they create. And, others can estimate how much they would be willing to pay for it. Money will flow to where there is value in the chain. Marketing analytics are based on this sort of reliable measurement, and deals are done based on it. As metrics become better, publishers may be able to use new incentives for writers and producers. Also, a publisher could potentially convince aggregators to pay based on content’s performance. Aggregators could sign up freely or cheaply and pay if content spreads past a targeted threshold. If the price is low enough, and the aggregator can accurately measure the performance, it would be in their interest to share earnings in exchange for reliable content. (more…)