Posts tagged with 'SEO'
Solving Filter Failure
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Publishers are increasingly concerned about “information overload,” and some believe that technology has made this worse. In an Economist.com debate, Richard Szafranski argued that technology has created “over-choice,” which he described as a “human response to alternatives and variations so numerous, so potentially satisfying and so complex that humans can no longer decide easily.” Our time is limited and the more choices we have, the more time it takes to choose.
However, Clay Shirky claims that information overload has been a problem long before the digital age, as anyone has experienced entering a library or bookshop. Ever since the amount of available books exceeded a person’s ability to read them, the central problem has been filter failure. “We had a set of filters that we were used to, but are now broken,” Shirky points out. The media organizations that help solve filter failure by making information more relevant will control the new decentralized online distribution channels. Independent media has more power to solve this problem by sharing data and working together. (more…)
