Posts tagged with 'strategic dissonance'
Two Causes of Dissonance
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In our last post, we discussed strategic dissonance, which describes the tension caused by differing opinions about how an organization can best react to changing industry dynamics. For more information about strategic dissonance and the model below, click here.
Building an Adaptive Strategy
The Media Consortium began its strategic visioning by looking for what “game changers” it could create (definition below). During the research process, we realized that the most effective aim was not to introduce new game changers, but to identify strategic responses to a game that has already changed considerably.
“Game changers are developments (projects, initiatives, strategies, new models, innovations) that can ‘change the game’ for independent media by increasing their impact and influence in the next five years.
These are not incremental strategies, but rather big, bold moves that The Media Consortium could develop to take advantage of a rapidly changing media landscape.”
—TMC’s working definition (more…)