Posts tagged with 'Tim Vanderhook'
What Will Commercial Media and Technology Companies Do?
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Many online users and independent media-makers have taken for granted how much big companies have done for them. Independent voices have soared due to innovation in free tools, investment sophisticated platforms and much more. These companies will continue to support many new independent voices if they find profitable business models in doing so. If they pull back, it could ultimately hurt independent media.
The industry could also change if major technology companies successfully move into the content business. John Battelle of Federated Media has argued from the very beginning that Google is good for the news business. One of his primary questions about the future is whether Google will go into the content business full force. “I think that would make a lot of people think very hard about a lot of issues,” he says. Similarly, Nokia, which has a global market share larger than its three closest competitors combined, is transforming itself from a technology to a media company. (more…)
