The Big Thaw

Produced by the Media Consortium

Charting a New Future for Journalism

The Big Thaw

As the business and editorial structures that have historically sustained media melt away, new innovations in reporting and monetization are rapidly reforming the business. But a key question remains: Can media producers adapt and lead, or will they disappear with Journalism’s Ice Age?

The Media Consortium commissioned this project because we want to lead our members and other independent media outlets into a new era of sustainable and powerful journalism. Learn how your organization can use this study. For more information and recommendations from the study, click here. Buy a print copy of The Big Thaw in color or in B&W! Scroll down to read blogs from The Big Thaw.

Written by Tony Deifell, Q Media Labs

featured post

Sneak Peek: What will the progressive media sector look like in 2015?

Posted Mar 22, 2010 @ 7:01 pm by

A few weeks ago, The Media Consortium held its annual member meeting in NYC.  Despite the raging blizzard that hit the city the day of the meeting (what timing!) over 70 individuals from more than two dozen organizations traveled from across the country for the two day event. This meeting marked the fifth anniversary of The Media Consortium, which was a great time to reflect on where we’ve been as an organization and a sector and how we are going to move forward together.  The meeting gave us a sneak peek of the big changes to expect for the progressive media sector during the next few years.


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more from THE BIG THAW

The Big Thaw: Index

Posted Feb 1, 2010 @ 1:01 pm by

The Big Thaw is a “box set” with three volumes that can be used separately. Click here to download a volume of this report, or use the below index to read excerpts from each volume. Welcome to The Big Thaw An introduction to The Big Thaw from Media Consortium project director Tracy Van Slyke. Vol. […]

Conclusion: The American Way

Posted Feb 1, 2010 @ 12:41 pm by

“We’re watching hundred of billions of [bailout] dollars being spent unaccountably to support supposedly our ‘American way.’ I think at some point we have to ask whether or not the ‘American way’ includes journalism.” – John Battelle Do Americans view journalism as a public good that is critical to our country’s intellectual infrastructure and American […]

Creating a greater distribution of value

Posted Jan 29, 2010 @ 11:24 am by

Successful business models hinge their ability to measure value. “A well-measured medium is a more valuable medium” according to Nielsen Media Research’s website. As more reliable and commonly accepted metrics emerge to measure content performance, the more that organizations can estimate the value they create. And, others can estimate how much they would be willing […]

New Value Chain of Journalism

Posted Jan 28, 2010 @ 12:29 pm by

While media organizations are trying many different revenue models, the models that succeed in the long run will find a place in a new value chain of journalism. A “value chain” is a chain of activities, in which each activity adds value to a product or service. The financial success of any business model depends […]