What is the Media Consortium's Impact Project?

Submitted by JoEllen on Wed, 2015-08-26 07:11
The Media Consortium launched our Metrics Impact Project in 2012 with generous support from the Voqal Fund. The goal of the project is to learn if we can quantify the impact that progressive news stories have on audiences by measuring changes in sentiment. In the metrics world, “sentiment” means “how someone thinks about a topic.” In short, if you publish a story about charter schools, does that change how the public thinks about charter schools? The research is being carried out by Gary King, the Albert J. Weatherhead III University Professor and Director of the Institute for Quantitative...

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